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Your Brand is Spider Silk

May 10, 2016

Brands, your company’s and even your reputation, are made of metaphorical spider silk.

Spider silk is the 9th strongest material in the world.

It’s tensile, or pull strength, is stronger than diamonds.

Sure, we all feel like we are more than that.

Our values statements and logos, training and best practices are shields against mediocrity.

But any moment can break your brand.

Treat your staff poorly – snap.

Staff treat clients or customers poorly because they are upset with you – snap.

Staff tell their families what happened at work – snap.

A spider can build a web in an hour.

It takes longer to build a brand.

Both are broken at the same speed.

 

 

 

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