World’s Shortest Strategy Lesson

March 13, 2011

Are you a printer or a painter?  Do make masterpiece after masterpiece and try to sell it to everyone? Or are you a printer? Do you reproduce your expertise in multiple ways for a specific audience? Here is a perfect example.

Dr. Larry Ohlhauser of The Healthy CEO is a printer. He delivers his singular message in different ways: keynotes, seminars and his book. They are all called ‘The Healthy CEO’. It’s a savvy strategy beautifully branded. His brand colours are apple green (an apple a day keeps the doctor away) and trustworthy blue (for blue chip companies).

The Healthy CEO wore his colours when I saw him speak: a tailored navy suit on his fit frame and a an apple green tie with navy polka dots.  The polka dots said we are going to have a bit of fun with this health thing and we did.

You have a choice. You can be a painter or a printer. You can add more clutter to the chaos and confuse your clients. You can try to be everything to everyone and feel more scattered and probably more tired.

Or, you can narrow your focus, deepen your expertise and widen your reach. What wil you do? Paint or print?


Thank you Dr. Ohlhauser for inspiring this blog.

*Brand icons are the tools used to deliver your brand’s personality such as colours and, in this case, a Granny Smith apple.  Smart move because we all know an  ‘apple a day keeps the doctors away’.


Are you or your business reaching the fullest potential?

If it is not your genius it is not your job.
Louise B. Karch