The Power of the Unexpected

July 17, 2012

I was born different. Surgeons repaired lip, cleft and left an unexpected gift. We notice what’s different.

The brain ignores same same. It yearns for one of a kind. Chip and Dan Heath in Made To Stick: Why Some Ideas Survive and Others Die say the unexpected grabs our attention. Kevin Allocca, Youtube’s Trend Manager, says the unexpected goes viral.

That happened to me. I helped with a Pap Test Awareness Campaign, producing videos and emceeing a launch. Only 40+ people came to the launch but over 200,000 people have seen the video below.

I am dressed as the Fairy Godmother, well actually kind of undressed. I am wearing wings and tiara and not much else. I get a Pap test, sort of.¬† It’s a completely unexpected, lighthearted approach to a (sorry I can’t resist the pun) touchy subject.

Next time you are tempted to be average, to do the same same, don’t. Be joyfully unexpected instead.



Are you or your business reaching the fullest potential?

If it is not your genius it is not your job.
Louise B. Karch