The only choice is BRAVE over Blah.

May 10, 2016

In marketing don’t succumb to the four letter word ‘like’.

If everyone likes your name or tagline, chances are it won’t work.

Apple does not sound like a technology company.

Virgin does not sound like an airline company.

Uber doesn’t sound like a platform that turns people into personal drivers.

Amazon doesn’t sound like a global retailer.

Figure out what your sector is doing and run in the opposite direction.

Disrupt your category by calling your company something different, something brave.

In an attention deficit world, only the brave break through.

Brave over Blah (c) 2016 Louise Karch


Are you or your business reaching the fullest potential?

Good is no longer good enough. The goal is perfection and the path that takes us there leads to excellence.
Louise B. Karch