Queer Eye for the New Economy

May 18, 2009

Dull doesn’t sell and neither do lies.  Enron and greedy wall street hedge fund operators failed to tell the truth and a new scepticism and recession was born.  It’s turn around time. No not bail out. Ships that are bailed out rarely float again never mind go full steam ahead. On Sunday May 17th I wandered over to Victoria park and shivered by the bandshell as London celebrated its first international rally against homophobia. I love a good party and a protest has a street theatre quality that piques my director’s instincts; besides, I love to see what the boys will be wearing.

Surrounded as I was by well behaved dogs, teens with multi-coloured spiked locks and the seven official lesbian hair cuts, all looking cooler than I ever was or will be, I had this thought.  We need queers in the new economy. The agricultural age is over. The production age is, on this continent, pretty beat up. The information age is well established. The creative age has arrived.

Business will not survive on mediocre. Here I was standing on the edge of the very attributes we need in the new economy: integrity, creativity and good hair.  This ‘tribe’ as Seth Godin would call them gave up average, often at great cost,  to be themselves. Management guru Tom Peters (author of In Search of Excellence & Innovation) says that innovation never comes from the centre it always comes from the edges or as Malcolm Gladwell (author of Blink, Tipping Point and Outliers) would say from the outliers.

We need people who are willing to tell the truth and take risks. Customers and clients want transparency from their organizations not BS. Companies need new ideas to capture new markets. Those ideas will not come from the same old, same old. Tom Peters says ‘Hang out with dull and you’ll get more dull.’ I say hang out with weird and you get creative, get creative and you’ll be distinct not extinct in the new economy.


Are you or your business reaching the fullest potential?

Good is no longer good enough. The goal is perfection and the path that takes us there leads to excellence.
Louise B. Karch