“The two most important days in your life are the day you are born and the day you find out why.” – Mark Twain

You can’t be a peak performer doing something you don’t like.  Yet, it can be a challenge to figure out your particular mix of strengths and align them with your values, personality and your organization’s strategic goals. 

I’ve logged 10,000 hours of coaching. We used to call it career counseling, a term I loathe. It reminds me of high school guidance counselors who told me I’d be a good undertaker.

Each one of us wants mastery, autonomy and purpose. I am one of the few people on the planet who has a business background in career management and brand/marketing. This means I’ve advised clerks to CEOs in North America, the UK and Australia to shift their careers and even companies to match their values, interests, personality and skills.  You can call it purpose or mission or calling or simply going home with energy and instead of exhaustion.

I also help people toot their own horns without blowing it. Whether it’s your own company or your brand, it is good to know how to brag gracefully. I’ve even partnered with image consultants to get people noticed for the right reasons. (We’ll do whatever it takes my friend. I want you happy.)


I worked with the world’s career genius Dick Bolles author of What Color is Your Parachute.  He is one of the founding fathers of  life/career planning. This means I use the best practices and assessment tools to help you ‘Know Thyself.’  It’s such an odd thing but you really can’t see the picture when you are in the frame. Getting a fresh perspective helps you see yourself and your talents more accurately. Yes, you have talents. There are days when you’ll forget that but it’s still true.

Good is no longer good enough. The goal is perfection and the path that takes us there leads to excellence.
Louise B. Karch