BRAND Identity

Adam named the animals. I name companies (and movies and books and well, your animals if you want. I’ve always wanted to name a dog Taxi.)

Case Study – 30% increase in revenue & 1 million in partnerships

The TDG Group was an orthotics/pedorthics company run by Colin Dombrowski – soon to become Colin D., PhD.

I did a comprehensive brand audit including a review conducted by a panel of doctors who were his primary referral source. After analyzing the feedback, his competition and his current branding, I ran a BRANDstorming session with him and his strategic partners (friends and clients.)

Yes, there was beer and pizza. No, as good as that chilled beer looked, I didn’t indulge.

I led the team through a brand identity process to generate the name Sole Science.  Sole because he works with your feet and science because Colin is one of the few people in North America with a PhD in the area. That was his competitive advantage.

The new identity increased Colin’s income by 30% in six months plus he made over a million in new partnerships¬†– people who wanted to buy into the new brand.

If you need a name to help you stand out, I’d be honoured to help.


Good is no longer good enough. The goal is perfection and the path that takes us there leads to excellence.
Louise B. Karch