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O’fence-ive Performance?

March 6, 2011

Life without a car has a benefit. I am face-to-face or face-to-road, when I fall off my bike, with a brand’s performance.  When I was upright, I noticed this sign. Look closely and you’ll see something that doesn’t work.

That’s right, why have a fence pattern on a sign behind a fence? Ah, but wait Grasshopper there is more. Who  is going to remember Keena Fencing after they’ve been pinked. Pinked by a pink so girly that advertising saves it for babies, Barbies and breast cancer.

Pink Fence Hire has pink in their name, pink on the sign and pink on blocks holding the fences. It’s a sensory triple whammy.  Call head office and you dial 1 300 00 PINK. 

Using pink in the construction industry breaks through boring and gets them noticed. How can you break through?

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If it is not your genius it is not your job.
Louise B. Karch