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Marketing for your Life!

March 5, 2012

The late Peter Drucker was a management thought leader who said, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

So why am I standing with a bunch of marketing professionals from the Asia Pacific region with PhDs,  MBAs and more air miles than Bill Gates?

Here’s why: Life Technologies partnered with The University of California Irvine to offer seven global post-graduate courses in Marketing. I taught their Campaign Development course in Melbourne.

I pity the companies competing against them. Not only does Life Technologies have 50,000 products, 4000 patents and scarily bright employees, they are rated as one of the top 50 companies for innovation by MIT, Time and Fast Company. They are leaders in their field. They invented the Benchtop Genome Centre.  They are innovation rich and now more marketing savvy. Smart move for a smart company. What are you doing?

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If it is not your genius it is not your job.
Louise B. Karch