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Is Your Business Card Broken?

February 1, 2011

You can blame Louis the XIV for the business card.  The lace loving king adored power and control. His palaces glittered so much one secretly thinks… drag queen? He likely couldn’t help it.  ‘The Sun King’s’ decorators probably said that gold was ‘zee only accent colour pour le LouLou.‘  Given that sparkly Louis had an army of 400,000, he got all the glitz, gals, geography and calling cards he wanted. That’s right, he’s the one who wanted to know who was coming before they arrived.

Royalty sets trends. Just like Kate Middleton’s Issa engagement dress was copied within minutes and sold out globally within seconds, calling cards became the ‘must have accessory’ for the rich. Copied by merchants, who had no newspapers for advertising or googlemaps to help customers find them, ‘trade’ cards said what people did and mapped where they could be found.

Today the best business cards provide ‘brand-in-hand’ marketing that sparks a conversation. Here are two samples belonging to my client. She’s a renovator whose business is taking off in her first year. (She’s already been covered twice in the local business press!)

This card says…not much. The brand name is vague and the imagery is nondescript.

The new card is simplified and amplified.* It says, I use wood, I use tools. I rounded the corners of my card because I care about the details.

Sherri Player  of  DetailsRenovations.com is an engineering technician who even challenged her printer when the card’s corners weren’t perfect. That’s why details is her brand and that’s why her business is doing so well.

Her card always starts a conversation. Does yours or is it broken?

And yes, her details are on the back and I even gave her a title – Owner and Chief Details Officer  ’cause she is. For more cool business card ideas visit http://creativebits.org/cool_business_card_designs

P.S. Her re-brand was inspired when she handed me her favourite pen because mine ran out. Hers was handmade out of wood.

http://DetailsRenovations.com

* Thanks to Garr Reynold’s Presentation Zen for this lovely concept. http://PresentationZen.com

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