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How To Make The Front Page

July 11, 2011

I made the front page of the London Free Press today. Not because I shot someone but because visual journalist Craig Glover snapped me delighting a child. Here I am spinning my little friend Maja Lopez-Town. My mission is to make her feel loved. Is there anything more important than love?

Global CEO Kevin Roberts of Saatchi and Saatchi runs one of the most powerful advertising agencies on earth. I met him and was charmed by his message. According to Roberts, successful brands transcend people’s expectations by earning their respect and their love. (His book Lovemarks describes how.)

Kids teach us how to love. They teach us that delight matters. They teach us to be completely present because moments can be magical. Walt Disney understood this. He agreed with  Shakespeare, “All the world’s a stage…” so he made Disney staff  ‘Cast Members’.

Maja and I said hello to the big plastic lemon on top of the Lemonade stand. We said hello to the summer breezes as they cooled us. We danced and spun until we collapsed on the ground giggling. We looked for wonder and found it everywhere. Children, in addition to seeing the world as it is… fully alive, teach us how to be and …how to run our businesses. Have fun, give joy, be present. I know I sound like a Hallmark card. We want our organizations to be well-liked brands. What if you choose to be well loved instead? What could you change today?

P.S.  Craig’s own site is: http://www.craigglover.com/

And…for those of you who want the science behind creating lovable brands check out Dan Hill’s Emotionomics or… Jesper Kunde’s Corporate Religion.

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