Super Charge Your Brilliance

May 10, 2011

Andrew Lewis is a graphic design genius.  If you’ve sipped a latte at Starbuck’s, been touched by 3M or made a deposit with Scotiabank, your gaze has encountered his gift. Summoned to share his art and teach his craft on every continent, I eavesdropped on him in London. I needed to know: How does the man called El Santo (The Saint) in Mexico keep producing jaw dropping design?

The humble master (mastery begets humility) lives in Brentwood Bay, Vancouver Island.  Owned by a dachshund muse, he is a proud dad and hubby. Though his soul is soothed by the shush, shush of tidal waves, Lewis’ mental rocket fuel comes from travel (Asia, Europe and Central America).  And…there was a trip to Guadalajara Mexico that changed his life.

Lewis says,”Mexico is one of the biggest cities in the world yet there are areas of beauty and trees. Every half hour things change. You will see the Day of the Dead (Día de los Muertos), the world’s best poster exhibition at the Franz Mayer Museum and a chihuahua (in a bright blue jacket). It’s like being plugged into a wall and getting charged up.”

Lewis bemoaned that  we are “so dead” in Canada and the USA. His description of enthralled Mexican students, who love art so much they pose for group shots in front of cherished artists, made me want to learn Spanish and fly (Aprenda español y la mosca). Lewis says “Design is 90% thinking and 10% design.” This from a man who out thinks to craft images that stand out.  No wonder he feeds his brain wonder.

Do you?

—Thank you to the London Creative Network for bringing Andrew Lewis.

PS The charming Andrew wrote back to this blog ” I locked my ego up in tin box and threw it into the back of my closet years and years ago. It serves no reason and provides no help to anybody. Nice you saw that.”

To that I say.. humility is always good to see.


5 Responses to “Super Charge Your Brilliance”

  1. Erik Brandt on May 13th, 2011 7:24 pm

    I’ve got something to say (besides THANK YOU, Louise for writing about this): ¡Viva Diseño Luchadors! ¡VIVA!

  2. louisekarch on May 15th, 2011 6:14 am

    Thank you Erik. We are lucky to have such talent in our midst.

  3. Susan on May 15th, 2011 9:32 pm

    I felt the same way about Spain and Barcelona! They have been building La Sagrada Familia in BCN since 1882 – it is a “blow-your-mind” kind of a cathedral designed by the amazing Antonio Gaudi. Amazing structures of all kinds and beautiful people – and a mash of cultures. No one protesting the ‘expense’ of having beautiful design in their architecture – while here in Calgary they have been beside themselves with a pedestrian bridge that is in a modern design. I don’t think North Americans ‘get it’. Maybe we are too stuck on just surviving? I would say it is because we are a relatively ‘new’ country compared to Europe (or even the cultures of Mexico for that matter) but then, the Europeans have been building amazing things for centuries…

  4. louisekarch on May 15th, 2011 10:07 pm

    I hear you Susan. Australia is very forward thinking in design and while Canada has some we keep falling back to the 19th century, at least here. And gray is the new black. Life is colourful. The east coast gets this. Why is it we think serious is best in shades of gray? Your fan who wants to travel with you. L

  5. Cristina on May 16th, 2011 9:55 am

    Thank you Louise for this post. I am looking forward for travel to Mexico, so far this days in Asia have been more than inspirationals. I’m feel very lucky to have the chance to travel and charge my fuel too with other cultures, thinkings and colors.

If it is not your genius it is not your job.
Louise B. Karch