change labs

October 20, 2013

To see your video, click on the next six words:  change labs – Let’s make change together!

Great organizations are M.A.D. They Make A Difference.

change labs makes a difference. They own the brand sweet spot where respect and love meet.

This beautifully simple model comes from CEO Kevin Roberts of Saatchi and Saatchi.

As some of my blog readers know, my dad’s birthday was October 31st, Hallowe’en.

I think of him a lot, particularly around his birthday.

He taught me everything that mattered about branding.

It’s pretty simple:  love and respect.

change labs has a project they need some help with. I’m asking them to choose me.

Peter, Dom, Andie and the change labs Executive Management Team, I look forward to having a conversation.

Let’s make a difference together.




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Good is no longer good enough. The goal is perfection and the path that takes us there leads to excellence.
Louise B. Karch