I Walked Out.

After ten minutes in the wood-panelled reception area of a top global consulting firm, I knew they weren’t my people. I saw one harried administrative assistant who looked like she could use a stress test or her own assistant, or both, dash by. She returned and quickly told me that my consultant was running late. […]

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Be Distinct or Extinct.

Sooner or later every brand has to make a choice. Blend in or break out? Here are two great companies who became exceptionally profitable because they were boldly distinct!

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Are You A Real Expert?

Experts diagnosis then deliver. They seek out not the symptom but the source. Here’s a tale that tells.

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Brandfluence (c)

Coca Cola is a super brand that can teach you the most important lesson about branding. Take the “Higher place for your brand” says Coca Cola VP David Elsworth.

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Marketing for your Life!

The late Peter Drucker was a management thought leader who said, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” So why am I standing with a bunch of marketing professionals from the […]

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Good is no longer good enough. The goal is perfection and the path that takes us there leads to excellence.
Louise B. Karch