After ten minutes in the wood-panelled reception area of a top global consulting firm, I knew they weren’t my people. I saw one harried administrative assistant who looked like she could use a stress test or her own assistant, or both, dash by. She returned and quickly told me that my consultant was running late. […]
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Be Distinct or Extinct.
Sooner or later every brand has to make a choice. Blend in or break out? Here are two great companies who became exceptionally profitable because they were boldly distinct!
Are You A Real Expert?
Experts diagnosis then deliver. They seek out not the symptom but the source. Here’s a tale that tells.
Brandfluence (c)
Coca Cola is a super brand that can teach you the most important lesson about branding. Take the “Higher place for your brand” says Coca Cola VP David Elsworth.
Marketing for your Life!
The late Peter Drucker was a management thought leader who said, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” So why am I standing with a bunch of marketing professionals from the […]
Good is no longer good enough. The goal is perfection and the path that takes us there leads to excellence.