The 3:1 ratio is a building capacity approach akin to the consulting practice of ‘Appreciative Inquiry’. Leaders build capacity by pointing out the good where it is warranted then strengthen capacity by pointing out what’s not working as a way to get better. A leader would over the time of a meeting, or training session ensure that their ratio overall is at least 3:1. Framing the negative as a trail maker or growth opportunity on the path to excellence ensures progress. For those of you concerned with your brand’s performance or your relationship’s wellbeing this tool helps you level up.