“What’s in a name? That which we call a rose By any other name would smell as sweet.” When Bill Shakespeare had Juliet utter those words to Romeo, English teachers said it was because the bard was saying that names were BS. But when the line was spoken in 1594 or 5, the audience roared […]
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Win The Name Game
Having a bad brand name is like naming your kid Richard when his last name is Head. I wish I was making this up, poor little Dick. Here are four name game rules to take… or break.
How to Give A Great Talk
After 20 years of speaking, here are five tips to shift your talk from ho hum and to wow.
Hit a Brand Bullseye with the ‘Ladies’ – Part 2
Learn everything you need to know about branding from a great bottle of wine. – Part II.
Ladies who Shoot their Lunch won the Great Australian Shiraz Challenge. It charmed my palate and buzzed my brand brain. Here are two tip to help you succeed.
Good is no longer good enough. The goal is perfection and the path that takes us there leads to excellence.