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Guard Your Brand

I took these photos of an Investors Group skyscraper sign. Sometimes it said Investor…oup,  which sounds like oops, not something you want to hear from a financial firm post GFC (Global Financial Crisis).  Sometimes it said ‘Investor soup’ which is funny, sort of.  Buy from us and you get a cauldron of simmering financial advisors. […]

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How To Make The Front Page

For brands to be successful they need to earn love and respect. That’s how to be front page news.

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How to Build a Movement

If you want to build a movement give your people a super hero identity. Amnesty International did it. Here’s how…

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Ear Pollution, Not.

Dad’s legacy.

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Branding On The Edge

Well done grasshopper.  Here are three brand thought leaders to help you find your edge. United We Brand Mike Moser Ogilvy On Advertising David Ogilvy Then We Set His Hair On Fire – Insights and Accidents from a Hall-of-Fame Career In Advertising, Phil Dusenberry Enjoy London’s Social Media Unconference, Louise

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Good is no longer good enough. The goal is perfection and the path that takes us there leads to excellence.
Louise B. Karch