It’s almost Hallowe’en and the scariest people are your worst clients, not the ghost of Amy Winehouse. Your anti-clients can save you money, if you know who they are. The exercise I’m sharing with you saved one of my clients 100s of thousands of dollars. Best Buy was the inspiration. They analyzed their ideal customers […]
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Be Iconic
She wore red shoes. One of the funniest speakers you’ve probably never heard of said “The way I see it, if you have to spend your days in a wheelchair you can either whine about it or you can seize the opportunity to wear smokin’ red heels with zero discomfort.” Sue Minns had her goodbye […]
A Winning Perspective
Drum roll please: the winner of the Australian Marketing Institute’s 2011 Award for Marketing Excellence, new product, for the state of Victoria is (I know this is a mouthful but keep reading) Plunkett Fowles’ Ladies who Shoot their Lunch. Yes, the same folks who won the 2010 Great Australian Wine Shiraz Challenge and the only […]
Grab Brand Attention
Your brand is competing for attention against Coca Cola’s 2.9 billion dollar annual marketing budget. I know you don’t think you are competing against them but you are. You are trying to cut through the cacophony of every marketer’s pitch “Heh, look at me, love me, take me home with you.” Then there is you. […]
The Ultimate Smart Start
The truth is I watch people, particularly successful folks who won’t make the news but should. I found this athlete/scientist sitting on a rock writing “morning pages.” I asked if I could share her strategy. Yes, as long as I promised anonymity. Super heroes are funny that way. This wise writer takes 15 minutes each […]
If it is not your genius it is not your job.