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Recent Section #1 - Audio
Recent Section #2 - Video
How Brand Integrity Becomes Legacy
We have a choice. We can try to be the best in the world or the best for the world. BP’s lack of a disaster plan speaks gallons about their choice. rtraction, on the other hand, a southwestern Ontario hip, new media marketing firm, lives its values differently. They organized London’s first Ignite event where [...]
Brand Warfare: Lessons from BlackBerry vs. iPhoneBlackBerry is scared of Apple. I know this sounds like bullying in the produce aisle but this is worse, it’s brand warfare. RIM (Research in Motion, creator of the BlackBerry) is desperately trying to be cool. They are trying so hard it hurts. Like the geek who comes to the party wearing a cool shirt buttoned to the Adam’s apple, RIM’s new Blackberry Messaging (BBM) commercials don’t fit. Here is what you can learn to avoid Brand bite.
What A SurpriseHow generosity rocks – lessons from a little white envelope.
The Divine Miss MHow The Divine Miss M teaches us all why being remarkable makes you memorable.
The Lost Secret of WowYou are only as good as your lost and found department, don’t you know.
Doubt, Talent & CallingCareer Management Advice For Artists At Heart
How A Pack Can Have Your BackLessons on winning in life and branding from our Paralympians.
3 Olympic Marketing SecretsMarketing Wisdom From the Olympics
Confessions of an Olympic SmurfInspired by the Olympics, Louise Karch returns to volunteer at the Paralympics
The Rewards of AuthenticityHurt Locker wins six Oscars and reminds us to keep it real.
Recent Section #3 Blog
