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Ritual Success

May 11, 2016

Today a client got me thinking about rituals and why they matter, a lot.

Countries with a strong food culture, like Italy, have stronger families because they have embedded norms or rituals around eating together.

Sports Psychologist Mario Faveri says that athletes at the top are pretty much the same physically. What differentiates the champions is that they use rituals, visualizations, meditations, or some kind of consistent routine just before they step on the ice, walk on the field, or jump in the pool.

Organizations, good ones, have rituals. They celebrate holidays, birthdays, milestones, achievements and they honour the difficult including loss like illness and even funerals.

What rituals keep you, your family and organizations strong?

Your Brand is Spider Silk

May 10, 2016

Brands, your company’s and even your reputation, are made of metaphorical spider silk.

Spider silk is the 9th strongest material in the world.

It’s tensile, or pull strength, is stronger than diamonds.

Sure, we all feel like we are more than that.

Our values statements and logos, training and best practices are shields against mediocrity.

But any moment can break your brand.

Treat your staff poorly – snap.

Staff treat clients or customers poorly because they are upset with you – snap.

Staff tell their families what happened at work – snap.

A spider can build a web in an hour.

It takes longer to build a brand.

Both are broken at the same speed.

 

 

 

The only choice is BRAVE over Blah.

May 10, 2016

In marketing don’t succumb to the four letter word ‘like’.

If everyone likes your name or tagline, chances are it won’t work.

Apple does not sound like a technology company.

Virgin does not sound like an airline company.

Uber doesn’t sound like a platform that turns people into personal drivers.

Amazon doesn’t sound like a global retailer.

Figure out what your sector is doing and run in the opposite direction.

Disrupt your category by calling your company something different, something brave.

In an attention deficit world, only the brave break through.

Brave over Blah (c) 2016 Louise Karch

Standards

May 8, 2016

Leaving the beach, I spotted a beer bottle and picked it up.

Jim looked at me and said, “The standard that you walk by is the standard you keep.”

“Say that again” I said. “Where is that expression come from?”

“I’ll find out,” he said.

We joked about how much garage we pick up along shore lines.That was before I saw him do 70+ push ups in a row or knew he was a retired Major General, Member of the British Empire, lifetime member of the nation’s Olympic Committee and Order of Australia honouree.He was just Jim, calling it like he saw it. Living his values one quiet, powerful decision at a time.

Thanks mate.

Spirit of Australia – Maj. Gen. J E (Jim) Barry AM MBE RFD ED (Retd) BCom UMelb

PS

“The standard you walk past is the standard you accept” – Lieutenant General David Morrison, Australia’s Chief of Army.

 

 

What Level Are You On?

May 8, 2016

I just figured out something that could either save you or make you money.

I was going to call this model ‘Finding your G-spot’ but I got overruled by my better half.

I grew up in a DIY household and realized I created a business model that’s similar.

I like teaching people how to fish, metaphorically speaking.

Does your business model offer something at each level so you can give people what they want?

Perhaps you could add free ebooks, a low cost audio or video program, a 12-week program or a premium program where you take care of absolutely everything?

Where do you find yourself? Where do you want to be? What do your want?

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If it is not your genius it is not your job.
Louise B. Karch