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1 Thing Great Leaders Do

April 29, 2016

Have you ever run across a bad leader? The one with more baggage than the Atlanta Airport?

The one whose epic escapades became the humorous horror tales that caused spilled drinks at cocktail parties?

(How I wish the only damage these leaders caused was red wine carpet stains.)

Here’s a process from Marshall Goldsmith PhD that prevents a toxic waste of time and talent.

At the end of a meeting ask, ‘What went well? What could we do better next time?’Feedforward Marshall Goldsmith & Louise Karch

4 Ways Your Company Can Be Badass Valuable

April 28, 2016

I’m noticing a trend. It’s not the demise of the skinny jean or rise of the wide leg pant.Though as a gal with a wide asset, I’ll take the extra fabric.This is a different bottom line, the quadruple bottom line. The 4P’s are people, profit, planet, and progress.The best and most innovative businesses are succeeding because they’ve chosen this 4P approach.

Niulife gets it. They are breaking the cycle of poverty and replacing it with a circle of prosperity. Niulife gives remote coastal communities in economically impoverished nations a way to harvest extra virgin coconut oil in their back yards, in an hour.

Imagine one machine used by 28 families, some led by single moms, to produce the highest quality, fair trade, organic, sustainable, delicious, good for you coconut oil in the world. See the wild orchards nesting in the crooks of coconut trees encircled by lush rainforest. A single mom sits on the beach with an iPad in her lap. She swipes the screen and manages the business Niulife taught her to run. Llittle ones can go to kindergarten, a key predictor of literacy and numeracy, because families can easily pay in   coconuts – 20 a week. But wait, there’s more (as ads say) the by-products of the harvest are fed to pigs.

In the age of the story, a good story matters. The story that does good is the real gold.

 

 

 

Where do you think you are going?

April 27, 2016

Marketers use matrixes. Techniques whispered in secret from mentor to mentee over a board room table with a bottle of wine after everyone has gone home.

This matrix is essentially a thinking a routine –  a way to deepen your understand of your client and even yourself.

Ask good questions and you see new possibilities.

The future belongs to those who can think back and forward.

(Long black coat and Neo Matrix sunglasses optional.)

Marketing Analysis Matrix

 

 

 

 

How to Make Your Story Stick.

April 26, 2016

Stories are the original social media. Do you know how to tell yours?

Nick Morgan says there are five story frameworks to tell your tale. He should know. He’s the founder of Public Words and author of top speaking books like Give Your Speech. Change The World and Working The Room.

I made up the acronym QRRLS, like squirrels or curls to help me remember his model. You can create your own story of what QRRLS means to you. Therein lies the magic. We tell ourselves stories to make ideas stick. We tell ourselves stories to do almost everything including decisions about purchases and donations.

What’s your story? Is it a

Quest,

Rags to Riches,

Revenge,

Love Story, or…

Stranger in a Strange Land  tale?

As I wrote out marketing territories for Nuilife I realised they have a quest story.  That insight is a game changer. Now I how to amplify what’s great about them and how to invite consumers on a journey that matters.

Morgan says all stories, movies, and even marketing campaigns draw upon these five ancient narratives. This insight gives you a another way of making your stories stick.

Tell a better story. Make a bigger difference.

 

How to be the most powerful in the room.

April 25, 2016

People won’t remember how smart you were.

Or even exactly what you said.

They will remember that you listened.

That you held the tension of various opinions until the way became clear.

They will remember the future they made together in that moment.

They won’t remember it was you.

You’ll quietly know you were the navigator – the one who listened to the crew and kept their eyes on the stars.

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Good is no longer good enough. The goal is perfection and the path that takes us there leads to excellence.
Louise B. Karch