Grab Brand Attention

August 16, 2011

Your brand is competing for attention against Coca Cola’s 2.9 billion dollar annual marketing budget. I know you don’t think you are competing against them but you are. You are trying to cut through the cacophony of every marketer’s pitch  “Heh, look at me, love me, take me home with you.”

Then there is you. A small brand, a brand that doesn’t contribute to childhood obesity, trying to stand out and do good. Maybe you are the green architect, the honest lawyer, or the little music company. What can you do? You can make your audience gasp and giggle. You can realize  it’s the era of emotiononmics. You can be brave and cause a reaction.

The Ultimate Smart Start

August 10, 2011

The truth is I watch people, particularly successful folks who won’t make the news but should. I found this athlete/scientist sitting on a rock writing “morning pages.” I asked if I could share her strategy. Yes, as long as I promised anonymity. Super heroes are funny that way.

This wise writer takes 15 minutes each morning to focus on what she wants to feel and have that day. If you were sea kayaking around Franklin Island, a Georgian Bay UNESCO site, you might write “To feel the awe, majesty and beauty of this area.” Now before you say “that’s hokey” ask yourself two questions. Do you go places without really arriving? Do you rush through life without connecting to the people in it?  Step one is to focus on what you want to feel.

Step 2 is what do you want to have? This means writing, in full, what you want in your life and day.  Our athlete/scientist started with “To have: a perfect, healthy, strong, fast body with an infinitely intelligent immune system.” Spoken like someone who avoids a: junk food and b: complaining. Therein lies the secret. Instead of living a life of reaction, proactively state what you want. Health? Joy? Money? To make a difference? Hazelnut gelato?

I’ve long tried to find a morning practice that centres me for the day. I’ve tried this one for a few weeks. It seems to keep me aligned to the best of who I am and want to be. May it do the same for you. Give it a try and let me know what you think.


If it is not your genius it is not your job.
Louise B. Karch